Thursday, September 23, 2010


Beau Smith, marketing advisor and writer, has joined IDW Publishing’s Library of American Comics imprint (which includes some pulp like comics within its vast amount of material) as its new Director of Marketing.

"We're thrilled to have Beau onboard," says LOAC Creative Director Dean Mullaney. "He and I go way back to the 1980s and Eclipse Comics, where I was the publisher and Beau the Marketing Director."
A graduate of Marshall University in his native West Virginia, Beau has worked in all realms of publishing and marketing in comics. In addition to Eclipse, where he got his start, Beau was the VP of Marketing and Publishing for Image Comics, Todd McFarlane Productions and McFarlane Toys. Beau was with IDW Publishing for many years as their first Vice President of Marketing, and is the former Director of Product Information for toy maker JUN Planning USA.
As a writer, Beau has written Batman/Wildcat,  Star Wars, and Wolverine, and his stories have appeared at DC, Image, IDW, Eclipse, Dreamwave, Moonstone, Dark Horse, and many other publishers. He created several well-received series, including Wynonna Earp, Parts Unknown, Maximum Jack, Courting Fate, and Cobb.  If that wasn't enough, he offers his opinion on pop culture in regular columns: "Busted Knuckles" at Comics Bulletin, and "From the Ranch" for Sketch Magazine, and Far From Fragile for Impact Magazine.  Beau is also the author of the most common sense business book on the comic book industry- No Guts, No Glory: How To Market Yourself In Comics published by Blue Line Pro.

Beau will be focusing on retailers, and expanding the LOAC's presence in libraries and universities, so all retailers, librarians, professors, and teachers are encouraged to contact Beau at:  304-453-6565