NEWS RELEASE
Contact: Ed Catto
O: 917.595.4107
Ed.catto@bonfireagency.com
FOR IMMEDIATE RELEASE
New PBS Documentary to Preview at New York Comic Con
“A Never-Ending Battle” Celebrates Comics’ Superheroes
and their Creators
and their Creators
New York, NY (October 3, 2011) “A Never-Ending Battle,” the first episode of a new film from the creative team responsible for the award-winning PBS documentaries “Broadway: The American Musical” and “Make ‘Em Laugh: The Funny Business of America,” will be screened in front of an audience for the first time at the New York Comic Con, the East Coast’s largest and most exciting pop culture convention.
Featuring rare footage along with new interviews with legends such as Joe Simon, Stan Lee, Jim Steranko, Neal Adams, Michael Chabon and Jules Feiffer, segments of the first episode – “A Never-Ending Battle: 1938-1954” – will be previewed on Friday, October 14, 2011 at 4PM in Room 1B01 of the Jacob K. Javits Convention Center at 655 West 34th Street in Midtown Manhattan. An on-stage interview and Q&A with filmmakers and cultural historians Michael Kantor and Laurence Maslon will take place immediately following the screening.
“We’re really excited to preview our film to fans at New York Comic Con,” said Emmy Award winning filmmaker Michael Kantor. “Because so many incredible talents have given us interviews, I think of this screening as kind of like attending six all-star panel sessions at once. We are also very eager to get fan reactions and feedback.”
“As a comics fan from back in the days of Second Sundays at the McAlpin Hotel, it was a privilege for me to sit down and hear so many legendary creators spin new tales I had never heard before,” added Maslon, the film’s co-writer, as well as an associate professor at New York University’s Tisch School of the Arts. “This documentary series will mark the first time that we’re able to tell the grand epic of the American comic book heroes on a scale that they deserve.”
The event is open to all registered attendees of the New York Comic Con, space permitting, and has been made possible by special arrangement with Ghost Light Films, Inc., Reed POP and Bonfire Agency, LLC.
About “A Never-Ending Battle”
With principal production funding from the National Endowment for the Humanities and the National Endowment for the Arts, “A Never-Ending Battle” is slated to air as the first episode of a three-part series on PBS stations early in 2013. The series will explore the American art form of the comic book superhero and its complex interrelation with American culture over the last 75 years. Throughout this period, comic books artists, writers and publishers have unleashed thousands of exotic, bizarre, heroic and seductive adventurers upon the American public; some have become instantly recognizable all over the globe, many have crashed miserably under the weight of their own lack of inspiration—all were created in the hopes that they connect with some aspect of the American consumer. In this regard, the film explores how the evolution of the costumed crusader reflects our social, political and cultural history. Fervent fans, casual viewers, and everyone in between will discover much to marvel over in this informed overview of the adventures of America’s most popular genre of historic fiction.
About Ghost Light Films, Inc.
Founded in 1996 by Michael Kantor, Ghost Light Films has produced a range of award-winning documentary films for PBS and cable television that explore the history of the arts in America. Most recently, Kantor served as Executive Producer on “Give Me the Banjo” which was narrated by Steve Martin and will air on PBS on November 4, 2011. In 2009, Ghost Light created the six-part PBS series, “Make ‘Em Laugh: The Funny Business of America,” which was produced with Thirteen/WNET, New York in association with BBC-TV. The series, hosted by Billy Crystal and narrated by Amy Sedaris, garnered both critical acclaim and outstanding ratings, earning Mr. Kantor and his co-writer Laurence Maslon, an Emmy nomination. In 2005, Ghost Light Films produced three hours of documentary material to accompany the 40th anniversary release of “The Sound Of Music,” including a documentary hosted by Julie Andrews. That same year, Ghost Light garnered the Primetime Emmy Award for Outstanding Nonfiction series by co-producing “Broadway: The American Musical” with Thirteen/WNET New York, NHK Japan and BBC in association with Carlton International. In association with Metropolitan Entertainment, Ghost Light produced “The Lullabye of Broadway: Opening Night on 42nd Street” for PBS, and has produced segments on artists such as Quincy Jones, David Mamet and Arthur Miller for the Bravo cable network and for Thirteen/WNET’s “EGG: the arts show.” “A Never-Ending Battle” is a co-production with Oregon Public Broadcasting.
About Bonfire Agency LLC
Bonfire Agency LLC is the marketing community’s first advertising and promotional agency specializing in helping brands reach and deepen connections with highly influential, but difficult to engage, pop culture consumers. This demo, labeled by some as geek or comic culture, is comprised of incredibly passionate, tribe-wired fans of everything from comic books, video games and action films to underground music, sci-fi inspired television and cutting edge adult comedy. Bonfire’s mission is to find ways to build relevant bridges between brands and a diverse audience of consumers that just might become their most effective advocates. The agency was founded in January 2011 by marketing veterans and pop culture specialists Steve Rotterdam (former Senior Vice President of Sales & Marketing at TimeWarner’s DC Comics) and Ed Catto (former Senior Vice President at Ogilvy and Reed Exhibitions). For more information, visit www.BonfireAgency.com.
About ReedPop
ReedPOP is a boutique group within Reed Exhibitions that is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic and Entertainment Expo (C2E2), Penny Arcade Expo (PAX) East & West, Star Wars Celebration V, New York Anime Festival (NYAF), and UFC Fan Expo. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Asia and Europe.
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