Wednesday, August 14, 2013


PulpFest website designer Chris Kalb hosted the Hero Pulp Premiums and Promotions panel at PulpFest 2013. The panel was recorded by The Book Cave’s Art Sippo.

You can listen to Panel Fest Episode 28: PulpFest 2013 Hero Pulp Premiums here.

About Hero Pulp Premiums and Promotions:
How did pulp magazine publishers keep readers coming back month after month? Of course the best way was to publish excellent stories. Regardless of genre, the leading pulps–Adventure, Astounding Stories, Black Mask, Blue Book, Dime Western, Doc Savage, Love Story, The Shadow, The Spider, Sports Stories, Startling Stories, Weird Tales, Wings–attempted to do just that, issue after issue.

Another method that publishers employed to lure dimes on a regular basis from buyers with thin wallets was to create a club and offer premiums. For a few cents or by clipping coupons from a favorite pulp magazine, a devoted fan could become a member in good standing of the Doc Savage Club, one of the Friends of the Phantom, or Adventure Magazine’s Camp-Fire Club. Also available were rings, pins, and other items such as the Spider Pencil, a celluloid mechanical pencil with rubber eraser of The Spider seal, produced in very limited quantity during 1941-42.

On Saturday, July 27th, PulpFest website designer Chris Kalb took us back to a time when a few cents not only bought a pulp magazine filled with thrills, but also an Operator #5 ring, a G-8 Battle Aces Club pin, or a membership in the Green Lama Club. Chris will be presenting Hero Pulp Premiums and Promotions, an event that you cannot afford to miss.

For a look at some other pulp premiums, please visit Pulpster editor Bill Lampkin’s The Pulp.Net website and do a search for “premiums.” Bill has photographs of rings, membership cards, pins, and other items on his highly informative website.

You can listen to Panel Fest Episode 28: PulpFest 2013 Hero Pulp Premiums here.